Sierra Digital
+1 713-747-9693

Our Team

Senthil Kumar

Chairman & CEO

Innovative and results-driven executive with more than 20 years` leadership experience driving sustainable growth for startup companies in the new media and entertainment industries. Track record of successfully maximizing shareholder value, developing go to market strategies, and formulating lasting partnerships. Strategic and action-oriented entrepreneur who thrives on steep challenges and incites team performance in multicultural settings.

Venkata Arikirevula

Chief Technology Officer (CTO)

A Digital transformation leader with more than 29 years of IT experience and 10+ yrs. in implementing digital strategies for fortune 100 companies. Prior to joining Sierra Digital Inc, Venkata held many leadership roles with Cognizant Technology Solutions, Bearing Point (KPMG), IBM Global Technology, SAP America, Anderson Consulting (Accenture). Successful track record on the abilities to envision, create and execute on strategies, incubate new practices and service offerings, fix broken practices and lead them into a healthy growth story. Managed P&L and was responsible from sales, solutioning, to closing deals and ensuring successful service delivery. A very hands-on leader with a very strong Enterprise Architecture tied to Business outcomes around Emerging Technologies and Program Management

Maya Bava

VP - Human Resource

Having around 14 years of human resources and organizational development experience. This expertise includes talent management, organizational development, training and development, and leadership and management coaching.

Adolfo Reginato

Vice President, Delivery

Thirty years plus of consulting experience with a variety of technologies and in a variety of industries have been a preparation for the next challenge: making the discussion with my customers not about features and functionality, but about the value of technology. Have the conversation about driving innovation, delivering value and making customer success a priority.

Richard Berger

Vice President, Sales & Operations

Richard is a Sales Management and Business Development specialist with a career span of over 30 years in Sales, Business Development, Services and Software Sales, Sales Enablement, Sales Training, Sales Coaching and Account Management. Prior to joining Sierra Digital, he has worked in many leadership roles with leading IT companies including HP, Dell and Atos Origin. Richard has created unique value propositions to build awareness among both partners and customers. His Digital Transformation solutions experience includes Cloud, IOT, Big Data, Business Analytics, Mobility, and Social Media to improve the overall Customer Experience. Richard has built a strong network at SAP for the last 23 years with 100+ close connections on LinkedIn including current President of SAP America and President of SAP CX. Richard has consistently provided a high level of superior sales management by demonstrating effective sales processes and account strategies for winning new business.

Thomas Merrill

Vice President, Branding & Marketing

Thomas Merrill is a forward-thinking Experiential Brand/Marketing Coach who brings to Sierra Digital three+ decades of expertise helping market-facing teams throughout North America evolve to meet changing, rising demands involving products, customers, employees, and brands. Merrill’s engagement experience includes depth in High Tech, Professional Services, Higher Education, B2B, CPG, Building Products, and more. With a Masters Degree in Curriculum Design from The University of Akron, and an Undergraduate Degree in Mass Communication from Miami University, Merrill specializes in helping clients understand, embrace, and become passionate about advanced concepts central to Experience Management. Merrill has been honored four times by The American Advertising Federation as an Addy Best-of-Show Awardee for Creative Excellence, and was recently honored as the first Community Partner of the Year by The Lebron James College of Education.

Vidya Jayaram

Sr. Director, Project/Program Mgt.

Vidya is a highly energetic, service oriented and performance driven IT leader with over 20 years of experience. She has delivered over 10 multi-million dollar projects globally, driving customer’s key strategic initiatives in various industry sectors. She has been consistently recognized as a thought leader and trusted partner by customers for turning around underperforming projects. Vidya currently heads our PMO with the passion of developing a process oriented culture and building high performing project teams.

TC Venkatesan PMP®

Director - Offshore Delivery

SAP Techno Functional Consultant with 26 years of total IT experience and 18 years in SAP ERP implementations. Possesses intuitive, holistic understanding of the most complex SAP system designs and performance in dynamic or crisis situations based on broad and deep applied professional experience. He has a broad range of expertise that includes strategy for Product innovation, Development and operations leadership. Has made a name for himself in the industry for his ability to set project expectations, committing the delivery, and delivering the commitment in multi-cultural global environments.

Sooriya Sudhakar

SAP BI Practice Lead

Over 15 years of Industrial Experience. Her strengths include strategizing and architecting SAP Business Intelligence Solutions for Large Enterprises across various domains. Expertise in SAP BO/BI Solutions – Information Design Tool, Web Intelligence, Design Studio, Lumira, Predictive Analytics. Integration with SAP Sources – BW, HANA and Various Non SAP Data Sources. Handled multiple Implementation and Upgrade Projects successfully. Embraced new technologies with ease and helped customers in transitioning to these Digital Technologies, which includes Big Data Analytics in HADOOP Ecosystem, SAP Fiori App Implementations, Cloud for Analytics, Hana Cloud Platform Deployments. A well-organized professional with emphasis on Research, Innovations, Continuous learning for Self and the team. A successful mentor for many people inside the Organization.